![]() When designed with consideration for not just their next wear, but also their next life, our products can help transition the apparel industry from the take-make-waste model to one capable of restoring resources. By integrating circularity at the design stage, we can develop products that last, can be repaired if necessary and can be reused or recycled - building a more sustainable and circular system. For us, circularity starts with pioneering principles and fundamental philosophies that guide our ideation and design from the earliest stages. We also continued our work with suppliers on solutions to challenges around water use, emissions and worker well-being.īy its very nature, circular fashion is intended to create a closed loop. In 2021, some of our collaborative projects addressed the challenges of plastics, sorting technologies for recycling garments, fiber transparency and traceability, and the use of plant-based indigo as a substitute for synthetic dye in denim. We are also working with industry groups such as the Policy Hub and the European Branded Clothing Alliance, to inform European Union policy that supports the transition to a more circular, less resource-intensive apparel sector. The Power of Collaborationīy participating with organizations like Fashion for Good, which funds and scales sustainable innovation, and circular apparel initiatives like the Ellen MacArthur Foundation’s Jeans Redesign project, we are helping to realign the industry and create economies of scale. We are tackling many of these challenges through sustainable design practices, through our Eureka Innovation Lab, and through collaboration with other brands and leading organizations. ![]() And while many suppliers are eager to partner with us on more sustainable innovations, a supply chain spread across many countries makes it harder to quickly apply new approaches everywhere. Safer chemicals sometimes pose scaling challenges, are not as easy for suppliers to use, or do not necessarily achieve the same outcomes as the chemical they are meant to replace. For instance, some promising new fibers that support circularity may cost more or be less durable. Moving to a circular business model is not without its challenges. ![]()
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